Hospitality
E-commerce

UI/UX design services for complex SaaS and healthcare products

We design digital products that simplify complex workflows and help teams work with clarity and confidence. Complex product? We turn it into a usable, scalable experience.

HealthTech
EdTech
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Shaped by 100+ real products

MagicFlux didn't start as an agency. It started inside TechMagic – a software development company with 10+ years of experience building complex digital products for startups and enterprises.

Parent company · 2014

For years, our designers worked side by side with engineers on real products. HealthTech platforms. SaaS tools. Enterprise software. Products where the design had to work – not just look good. That experience shaped how we think about design. We learned what breaks, what slows teams down, and what actually helps users move forward. And we built a practice around that.

HealthTech
SaaS
Enterprise
Design practice · 2024

Eventually, the design work grew into something that deserved its own focus. So we made it its own company. MagicFlux is that company.

UX/UI Design
Salesforce Design
Design Systems

SINCE 2015

11+

years on the market

BY COUNT

200+

projects delivered

BY DEPTH

50+

long-term client partnerships

BY OUTCOME

99%

client satisfaction rate

Certified expertise

At our UX/UI design agency, we are thrilled to showcase the recognition we've earned through various certificates, highlighting our commitment to excellence in the field.

Certified expertise
IAAP

1 × certificate

IAAP

Issued by the International Association of Accessibility Professionals (IAAP), this certification validates expertise in digital accessibility standards and inclusive design practices.

Certified expertise
W3C

3 × certificates

W3C

Issued by the World Wide Web Consortium (W3C), this certification shows expertise in web accessibility guidelines and best practices for inclusive experiences.

Certified expertise
IxDF

3 × certificates

IxDF

Issued by the Interaction Design Foundation (IxDF), this certification confirms skills in UX design, usability, and user-centered design principles.

Certified expertise
IBM

2 × certificates

IBM

Issued by IBM, this certification proves skills in human-centered design and collaborative problem-solving using the IBM Design Thinking framework.

Certified expertise
UXCC

2 × certificates

UXCC

Issued by the UX Content Collective (UXCC), this certification validates expertise in UX writing, content strategy, and designing clear, user-focused communication.

We design for AI. And we design with AI

We help companies create AI-powered products while using AI internally to deliver better design outcomes faster. Through our Human-in-the-Loop approach, AI accelerates exploration and execution, while experienced designers remain responsible for strategy, usability, accessibility, and final decisions.

Designing AI products:
  • AI UX patterns
  • Conversational experiences
  • AI transparency
  • Human oversight
  • Trust & Explainability
Using AI in our workflow:
  • Figma AI
  • Claude Code prototyping
  • Custom GPTs
  • Design automation
  • Internal AI tooling
Result:
  • More ideas explored
  • Faster iterations
  • Better outcomes

Recent digital products

Take a look at how our UI/UX design agency delivers design projects that improve user experiences and achieve successful projects by working closely with clients from first wireframe to final product.

Why companies choose MagicFlux

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Our work is based on real user behavior, structured research, and systems thinking. We design for products where usability directly impacts business performance.
Why companies choose MagicFlux
Deep understanding of complex systems

We design for SaaS, healthcare, and enterprise platforms where structure and logic matter as much as visuals.

Why companies choose MagicFlux
Research-driven UX decisions

Every design choice is based on real user behavior, usability insights, and validated workflows.

Why companies choose MagicFlux
Focus on real workflows, not assumptions

We design around how people actually work inside products, not how systems are expected to behave.

Why companies choose MagicFlux
Accessibility and scalability by default

We build interfaces that are usable for diverse users and scalable as products grow.

Common UX problems we solve

We improve the most critical parts of complex digital products to help users complete tasks faster, adopt features more easily, and stay confident while using the product. Each improvement is guided by core UX principles: clarity, consistency, and usability.

01

Onboarding that doesn’t convert users

The problem:

New users sign up but struggle to reach their first meaningful result.

Our solution:

We design clear onboarding flows that guide users step by step and focus on early product value.

Benefit:

Faster time-to-value and better user retention.

Onboarding steps feel

more simple easier

02

Low feature adoption

The problem:

Your product has powerful functionality, but many users never discover or use it.

Our solution:

We improve information architecture, navigation, and interaction patterns so key features are easier to find and understand.

Benefit:

Higher feature adoption and stronger product engagement.

users engage with the platform

more effectively

03

Complex products that slow users down

The problem:

Workflows feel confusing or inefficient, especially in SaaS platforms or internal tools.

Our solution:

We simplify flows, organize information better, and reduce unnecessary steps.

Benefit:

Higher productivity and fewer user errors.

tasks completed with

less friction

04

Growing support and usability issues

The problem:

Users frequently contact support because they can’t find information or complete tasks.

Our solution:

We improve interface clarity, navigation, and system consistency.

Benefit:

Fewer support requests and happier users.

fewer questions

smoother operations

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Our UI/UX design specialists

Yeva L.
Yeva L.

UI/UX Designer

View portfolio
Sviatoslav N.
Sviatoslav N.

Design Lead

Sviat has a medical degree and has studied accessibility and rehabilitation science.

View portfolio
Oleksandra S.
Oleksandra S.

UI/UX Designer

View portfolio
Nataliia Z.
Nataliia Z.

UI/UX Designer

View portfolio
Mykyta K.
Mykyta K.

UI/UX Designer

View portfolio
Margarita C.
Margarita C.

UI/UX Designer

View portfolio
Want to see this designer’s work?

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Our simple process to design complex products

We quickly understand your product, users, and challenges to design clear and scalable digital experiences.

01 Get in touch

Share your product & challenges

02 Meet us online

UX discovery & problem understanding

03 Receive free estimation

Solution proposal & UX direction

04 Start working together

Design, test & iterate UX solutions

05 Deliver & Refine

We finalize the design, support implementation, and refine based on real usage feedback

FAQ

Got an idea? Let’s talk!

Sviatoslav Nytka
Sviatoslav Nytka
Design Lead
linkedin

Sviat has a medical degree and has studied accessibility and rehabilitation science. He has worked on 20+ projects, focusing on improving UX design and accessibility. Sviatoslav is a lecturer at top Ukrainian universities, collaborates with governmental organizations, and hosts the UX time podcast.

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