Violetta Luvier
10 min read

You might expect all healthcare apps to be smooth and simple, especially with all the new tech like wearables, telehealth, and AI-powered diagnostics. But for most people, that’s not the case.

Instead, using one can feel like trying to find your way out of a dark, twisty maze. Slow, clunky, confusing. Often at moments when clarity matters most.

Source: Boston Consulting Group

But why is healthcare so hard to design for?

Because it's not just another industry. Behind every tap and scroll is a person trying to manage their health, care for a loved one, or make a life-changing decision. And behind every interface is a web of regulations, legacy systems, and emotional complexity that's hard to untangle.

UX in healthcare settings isn't about delight. It's about dignity. It's about building digital experiences that make people feel informed, safe, and seen. Even when the system around them feels overwhelming.

In this article, we'll discuss the real reasons why designing for healthcare services is so challenging and why getting it right matters more than ever.

Key takeaways

  • Healthcare UX is about making people feel safe, informed, and respected during vulnerable moments.
  • Fragmented systems create confusing experiences that UX must smooth into one seamless flow.
  • Every user in healthcare has different needs and tech abilities.
  • Privacy laws shape UX, but good design turns compliance into clarity.
  • Access alone isn’t enough. Healthcare tools must engage and empower users to take action.
  • Poor visual hierarchy leads to confusion, while good UX turns data into clear, useful insights.
  • Edge cases are everyday cases in healthcare, and inclusive design must prioritize them.
  • Accessibility isn’t a checklist. It’s a core part of creating compassionate digital care.
  • Trust is built through clear communication, respectful design, and visible data control.
  • Great healthcare UX starts by listening to real users and designing with empathy, not assumptions.

Challenge #1: Fragmented systems and poor integration

Healthcare systems aren’t built as one cohesive whole. They’re more like a messy patchwork of digital tools, stitched together over decades. Electronic health records (EHRs), appointment scheduling tools, lab databases, billing software, telehealth platforms… All try to speak the same language, and often fail.

The result? Fragmentation.Patients bounce between portals. Doctors waste time toggling tabs. Nurses re-enter detailed data that should auto-sync. Critical information slips through the cracks.

Healthcare designers face a tough task: creating experiences that feel seamless despite this chaos. Seamless integration is essential. Poor UX can lead to significant challenges like misdiagnoses, administrative burnout, and patient frustration.

The real goal is not just to make one interface usable, but to make many systems feel like one ecosystem. That means designing workflows that bridge EHRs, wearable devices, medical devices, lab tools, and telehealth calls in a way that feels natural and unified.

Challenge #2: Diverse users, diverse needs

In healthcare, you're not just designing for "a user." You're designing for a spectrum of stakeholders, each with their own needs, priorities, and digital fluency.

They are:

  • Doctors who need quick access to complex medical data during fast-paced shifts.
  • Nurses who rely on interfaces for constant task switching and documentation.
  • Patients who want clarity and reassurance. Often under stress.
  • Caregivers who may be navigating tools on behalf of loved ones.
  • Administrators who manage logistics, billing, and compliance.

Each group interacts with the system differently. Some are adept at healthcare technology. Others may struggle with touchscreens or even literacy.

UX design in healthcare has to be radically inclusive. That means thinking beyond color contrast or font size. It’s about emotional accessibility. About reducing cognitive load for a tired medical professional or designing calm, welcoming experiences for patients facing scary diagnoses.

This also includes mental health considerations. Many digital healthcare tools ignore the anxiety or vulnerability users bring into the experience. Great health UX meets people where they are, emotionally and practically.

Challenge #3: Regulatory constraints and data privacy

Designing for healthcare isn’t just about good intentions. It's about legal obligations. Every button, form, and data visualization has to align with strict privacy laws like HIPAA (U.S.), GDPR (Europe), and other local frameworks.

That can feel like designing in a straitjacket. Want to simplify onboarding? You’ll need user consent. Want to send health reminders? Better encrypt that. Want to use a patient’s location to improve care? Only with clear opt-in and safeguards.

Healthcare UX designers must walk a tightrope:

Make it simple, but also secure.Make it fast, but also compliant.

Security and trust aren't invisible layers. They’re part of the healthcare user experience. Users should feel confident that their information is protected, not confused by dense policy language or unclear permissions.

The key is transparent UX:

  • Use plain language to explain privacy choices.
  • Offer granular settings without overwhelming.
  • Make security visible but non-intrusive.

Good UX doesn't hide compliance. It turns it into reassurance.

Challenge #4: Designing for engagement, not just access

Access to digital therapeutics tools is growing. But access doesn't mean user engagement.

It's not enough to build a patient portal or health app and call it a day. If users log in once, get confused, and never return, the tool fails.

Why do so many healthcare solutions underperform? Often, the experience is transactional. Cold. Clunky. Not designed with real people in mind.

Engagement in healthcare means:

  • Patients want to track progress.
  • They remember to attend virtual appointments.
  • They feel empowered to manage chronic health conditions.

This requires designing for behavior, not just functionality. Think nudges, progress indicators, personalized actionable insights. The small touches that build habit and trust.

Wearables like fitness trackers do this well. So can healthcare tools, if they blend clinical value with everyday usability.

The best healthcare UX designs don't just inform. They motivate. They turn patients into active participants in their own care. They allow patients to engage meaningfully.

Challenge #5: Information overload and poor visual hierarchy

Healthcare continues to rely heavily on data. But when poorly presented, that data overwhelms rather than empowers.

Clinicians juggle lab results, medication schedules, case histories, and charts. Often within seconds. Patients, meanwhile, face complicated reports, unfamiliar terms, and alarming numbers with little context.

The problem isn't too much information. It's how that information is structured and prioritized.

Good healthcare UX and information architecture demand:

  • Clear hierarchy. What's urgent? What's FYI? What needs action now?
  • Simple visuals. Can we show trends over time instead of raw numbers?
  • Progressive disclosure. Can users drill down only when they need more?

Every element from dashboard widgets to color-coded alerts should reduce cognitive load and support better decisions.

When UX gets this wrong, the cost is confusion. When it gets it right, the result is clarity, safety, and trust. Especially in moments with critical nature.

What UX designers can do: Best practices for healthcare UX

Designing for healthcare means designing for moments of uncertainty, urgency, and emotion. It's not about pixel-perfect mockups or trendy UI. It's about meeting people where they are: in hospital rooms, at kitchen tables, during lunch breaks, or late-night worry sessions.

To design well in this space, UX professionals need more than good instincts. They need a deep understanding, empathy, clear communication, and the humility to listen first. Here are some of the practices that make the difference:

1. Start with real users – all of them

It's tempting to start with assumptions, especially if you're familiar with healthcare. But assumptions miss nuance. And in healthcare, nuance matters.

Great UX starts with listening to the full range of voices and conducting user research:

  • Patients managing chronic illness who rely on smartphone apps daily
  • Nurses updating EHRs between rounds
  • Front-desk staff juggling calls and check-ins
  • Caregivers trying to refill prescriptions for aging parents
  • Insurance reps helping someone understand a bill

For example, a team designing a hospital check-in kiosk interviewed only patients and missed that staff were bypassing the system entirely during peak hours because it was too slow. The fix wasn't UI polish. It was a better flow for both sides of the desk.

Mapping workflows, analyzing user interactions, observing real usage by multiple stakeholders, and capturing subtle frustrations. These are the foundations of usable, respectful healthcare experience design.

2. Design for the edge cases

Healthcare is full of edge cases and unique challenges.

Edge cases aren't rare. They're part of daily life.

People forget passwords. A screen reader user tries to book a COVID test. Someone with a panic disorder logs into their mental health support portal at 3 a.m. A parent needs urgent pediatric care, but English isn't their first language.

When you design only for the “typical” user, you exclude the people who often need care the most.

Build flows that work in low bandwidth. Offer language options or visual cues for low-literacy users. Make buttons large enough to tap with shaky hands. These aren't optional. They're the difference between access and exclusion.

3. Simplify, then simplify again

Healthcare systems are complex. Your interface doesn’t have to be.

Look for friction everywhere:

  • Can you pre-fill patient data from existing records instead of asking again?
  • Is that error message helpful, or just confusing?
  • Does this screen need four dropdowns, or could it be a step-by-step wizard?

One health insurance app reduced a multi-screen claim process to just three steps with clear progress indicators. The result: fewer calls to support and more completed claims. Not because the product changed, but because the experience did.

When you're done designing, ask: What else can we remove?

4. Ensure accessibility by default

Accessibility isn’t a checkbox. It’s part of caring. Accessible user-friendly interface design helps everyone.

Yes, follow WCAG 2.1 guidelines. But also go beyond. Test your flows with:

  • Screen reader users
  • People with color blindness
  • Users with low vision navigating in bright hospital rooms
  • Elderly users with motor impairments
  • Neurodivergent people who struggle with dense screens

A quick example: One clinic’s patient portal used a teal-and-grey color scheme that passed contrast ratios but wasn’t legible to their older users on tablets. A simple adjustment in font weight and color balance made the tool readable and actually usable.

Accessible healthcare product design is good design. It helps everyone.

5. Build trust into the user interfaces

The healthcare industry is personal. Users need to feel that their health data is safe and that they're in control.

This doesn’t mean hiding security behind walls of legalese. It means communicating clearly and respectfully:

  • Use plain language to explain what you’re doing with their data
  • Give opt-in choices, not opt-out traps
  • Show loading states when syncing sensitive data
  • Let users download or delete their individual patient data and records easily

For example, a mental health app added a subtle but visible patient privacy icon on every screen, linking to a short explainer: “Here’s how your data stays private.” That tiny addition made users feel safer and reduced drop-off after onboarding.

Trust isn’t built through disclaimers. It’s built through clarity and care, screen by screen.

Too often, legal reviews happen at the end, right before launch. This causes delays, rewrites, or worse, features being scrapped altogether.

But regulatory compliance doesn’t have to clash with UX. In fact, they can support each other.

Bring in your legal and compliance partners early. Share your design thinking. Ask them what matters. Co-create digital health solutions.

For example, if HIPAA compliance requires extra consent screens, design those screens to feel intentional, not like legal afterthoughts. Use friendly copy and visual guidance. Make it feel like part of the flow, not a disruption.

When legal and UX collaborate from the start, users win.

7. Design for emotion, not just logic

People don’t use healthcare tools the same way they use food delivery apps or social media. They're often anxious, overwhelmed, or even in pain.

So design with emotional context in mind:

  • Use calm colors and reassuring copy
  • Avoid red unless it signals true urgency
  • Offer “Are you sure?” steps for irreversible actions
  • Add supportive language during wait states (“Hang tight. We’re processing your results.”)

Here's an example: One telehealth services app noticed patients were abandoning the "connect to provider" screen. After interviews, they learned the timer made users think they'd missed their chance. A copy tweak, "Waiting for your doctor to join. No need to refresh," cut abandonment by half.

People want to feel safe, supported, and understood while using technology in healthcare. Design can do that, if we let it.

Together, these practices move us from designing for healthcare to designing with it. From building around systems to building around people.

Because good medical UX isn’t just about usability.

It’s about clarity in chaos.Comfort in vulnerability.And small moments of ease when they’re needed most.

Wrapping up: Designing for a healthier future

Healthcare UX is not just about building digital tools. It’s about shaping moments that can improve or hinder someone’s overall well-being.

The challenges of healthcare UX design are real. But so is the opportunity.

Thoughtful, human-centered UX can:

  • Save clinicians time
  • Ease patient anxiety
  • Support better decisions
  • Enhance patient outcomes
  • Improve diagnostic accuracy

At its best, healthcare UX is invisible. Not because it’s minimal, but because it just works for everyone involved.

At times of digital transformation in healthcare, as we design the next generation of health platforms, portals, and apps, let’s remember: Good design is good care. And great UX is part of the healing process.

What is healthcare UX design, and why is it important?

Healthcare UX design is the process of creating digital health tools, like apps, patient portals, or provider dashboards, that are usable, accessible, and emotionally supportive. It’s important because these tools have a significant impact on how patient care is delivered and received. When designed well, they improve safety, efficiency, and user trust.

How does UX design improve patient engagement in digital health tools?

UX design in the healthcare sector drives engagement by making tools intuitive, motivating, and easy to use regularly. Designers can simplify workflows, use personalized feedback, and reduce friction. They help patients take a more active, crucial role in managing their health.

Why is user-centered design critical in healthcare applications?

Because the stakes are high. In healthcare, users often feel stressed or vulnerable. Designing with empathy for patients, healthcare professionals, and everyone in between ensures the experience supports real medical care needs, reduces error, and builds long-term trust.

How do regulatory constraints affect healthcare UX design?

Regulations like HIPAA and GDPR add strict requirements around patient information privacy and data security. UX designers must account for robust security measures, consent flows, data encryption, and user control without sacrificing clarity or usability. Done well, compliance can be integrated into the UX design healthcare in a transparent, user-friendly way.

Violetta Luvier
A user-first designer who blends product thinking, psychology, and accessibility to create thoughtful digital experiences.