Case studies

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SocioLocal

SocioLocal

UX design for a digital marketing platform: Better brand loyalty and customer experience
Digital marketing
UX design
Brand loyalty
User experience
Social media management
hero-image
boosted customer engagement
by 25%

Redesigned the digital marketing platform SocioLocal to streamline campaigns and boost engagement.

improved campaign launch times
by 20%

Teams launch campaigns faster and more easily

achieved
EAA 2025 compliance

Campaigns launch with higher engagement

About
SocioLocal is a marketing tech startup building tools for multi-location brands. Their core product is a B2B digital marketing platform that helps digital marketers manage marketing campaigns across multiple channels, while maintaining consistent brand identity.
Challenge
SocioLocal came to us with a clear goal: redesign their digital marketing platform to help central teams and local stores manage marketing campaigns with less friction and stronger brand consistency.
Research & Discovery
Before jumping into design, we spent time learning how central marketing teams and local store managers actually use the platform and where it was slowing them down. Through stakeholder interviews, user feedback, and secondary research, we identified key behaviors and pain points that shaped our approach.
Process
We approached the redesign by carefully mapping out user needs and business goals. Our process focused on creating clear, efficient workflows, a visually accessible interface, and a robust design system, all designed to make social media management faster and easier for both central teams and local stores.
Key solutions
Targeted product improvements that helped teams scale local marketing more efficiently, consistently, and accessibly.
Results
Our redesign turned a complicated platform into a user-friendly, accessible tool that helps digital marketers run marketing campaigns more efficiently across multiple locations.
Lessons & Reflections
Key reflections on creating intuitive tools that support both business goals and everyday user needs.
Product website
About

SocioLocal is a marketing tech startup building tools for multi-location brands. Their core product is a B2B digital marketing platform that helps digital marketers manage marketing campaigns across multiple channels, while maintaining consistent brand identity.

Challenge

SocioLocal came to us with a clear goal: redesign their digital marketing platform to help central teams and local stores manage marketing campaigns with less friction and stronger brand consistency.

Research & Discovery

Before jumping into design, we spent time learning how central marketing teams and local store managers actually use the platform and where it was slowing them down. Through stakeholder interviews, user feedback, and secondary research, we identified key behaviors and pain points that shaped our approach.

Process

We approached the redesign by carefully mapping out user needs and business goals. Our process focused on creating clear, efficient workflows, a visually accessible interface, and a robust design system, all designed to make social media management faster and easier for both central teams and local stores.

Key solutions

Targeted product improvements that helped teams scale local marketing more efficiently, consistently, and accessibly.

Results

Our redesign turned a complicated platform into a user-friendly, accessible tool that helps digital marketers run marketing campaigns more efficiently across multiple locations.

Lessons & Reflections

Key reflections on creating intuitive tools that support both business goals and everyday user needs.

Product website
Case icon
Project context:
  • The platform was still at an early MVP stage when we joined the project
  • The client needed support refining the user experience and improving engagement
  • There was also a need to align the product more clearly with business goals
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The challenge:
  • Central teams lacked the tools to manage campaigns efficiently, and local stores struggled to customize content without losing brand consistency.
  • This gap impacted both the customer experience and content performance.
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We stepped in to help with:
  • Market research and competitor analysis
  • UX strategy and flow optimization
  • UI design and visual language
  • Prototyping and reusable component design
  • Design system creation with accessibility in mind

What we learned early on

01

Complex workflows

Central teams needed a clear way to plan and schedule campaigns across multiple channels.

02

Limited flexibility

Local stores wanted freedom but felt overwhelmed by complicated processes.

03

Brand control issues

Both user groups struggled with inconsistent brand management and slow approvals.

What we prioritized

01

Quick access

Users valued fast, intuitive access to customizable templates and previews.

02

Role-aware design

We focused on balancing central control with local flexibility.

03

Accessibility

Ease of use and compliance were critical to improve customer experience.

Key users we designed for

By centering the redesign on how real users work and interact with the platform, we laid the foundation for a more user-friendly, efficient, and accessible digital marketing experience.

Central marketing teams
Central marketing teams

Managing brand-wide campaigns, scheduling posts, and tracking performance

Local store managers
Local store managers

Customizing content, engaging local audiences, and maintaining brand consistency

01

UX strategy & Flows

We designed role-based workflows and clearer interaction patterns to make complex marketing tasks easier to manage and more efficient to complete.

  • The platform was structured around two main user roles, each with tailored navigation and workflows
  • This role-aware approach helped simplify the experience by showing only the tools relevant to each user
  • Key flows such as content scheduling, approval, and post customization were redesigned to reduce unnecessary steps
  • The approval process was streamlined to speed up campaign launches and reduce bottlenecks
  • Clear interaction patterns helped lower cognitive load and made complex marketing processes feel more intuitive

02

UI design & Visual language

We created a flexible and accessible visual system that supported brand consistency, improved clarity, and made everyday interactions feel more intuitive.

  • The interface used a clean, modular layout with clear visual hierarchy
  • Color-coded categories helped users quickly identify content types and statuses
  • Accessibility improvements supported EAA 2025 compliance across key interactions
  • Optimized contrast, alt text, keyboard navigation, and focus states made the platform more usable for a wider range of users
  • A responsive interface ensured a seamless experience across web and mobile devices
  • Microinteractions like hover states, progress indicators, and real-time previews gave users clearer feedback and more confidence

03

Design systems & Implementation support

We built a scalable design foundation and supported implementation through close cross-team collaboration and clear design handoff.

  • A reusable design system helped speed up development and maintain consistency across the platform
  • Components for buttons, forms, content cards, and navigation were designed with accessibility in mind
  • Close collaboration with developers and QA supported smoother implementation throughout the project
  • Detailed Figma prototypes and annotations helped ensure interactions were built accurately and efficiently
01
Balancing brand control with local flexibility
The problem:

Central marketing teams struggled to maintain brand consistency, while local store managers felt restricted and unable to tailor content to their audiences.

Our solution:

We designed role-specific interfaces that give central teams powerful brand controls and approval workflows, while allowing local stores to customize posts through branded content pools and templates.

Benefit:

This balance reduced approval times and increased local post customization, boosting overall customer engagement and brand loyalty.

reduced errors
by 40%
logo
02
Streamlined content scheduling and approval
The problem:

Manual scheduling and unclear approval flows caused delays and inconsistent posting across locations.

Our solution:

We created a simplified content calendar with clear visual cues, automated approval workflows, and real-time post previews, making scheduling faster and more reliable.

Benefit:

Campaign launch times improved, leading to more timely marketing campaigns and higher engagement across all channels.

Approval workflows
faster by 20%
logo
03
Accessibility and usability for all users
The problem:

The existing platform lacked accessibility features, limiting its usability for some users and risking non-compliance with EAA 2025 standards.

Our solution:

We implemented comprehensive accessibility features, including alt text for non-text elements, keyboard navigation, and color contrast improvements embedded in a shared design system.

Benefit:

The platform now meets EAA 2025 requirements, improves user satisfaction, and supports a broader range of users.

More inclusive
user experience
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Business results:
  • Approval delays dropped, speeding up campaign launches and supporting business goals
  • Brand consistency improved, boosting loyalty across all locations
  • Manual work decreased so marketing teams could focus on creating value, not managing processes
  • User engagement rose thanks to better scheduling, content customization, and clearer workflows
Case icon
User outcomes:
  • Digital marketers and local managers completed tasks faster with simplified, role-specific flows
  • Users reported a better experience thanks to intuitive design and accessibility improvements
  • Confidence grew as customizable templates and previews reduced errors and guesswork
  • The platform now reflects good UX and aligns closely with real user needs

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Sviatoslav Nytka
Sviatoslav Nytka
Design Lead
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Sviat has a medical degree and has studied accessibility and rehabilitation science. He has worked on 20+ projects, focusing on improving UX design and accessibility. Sviatoslav is a lecturer at top Ukrainian universities, collaborates with governmental organizations, and hosts the UX time podcast.

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