Case studies

/

Purlos

Purlos

B2B SaaS platform redesign for a better learning experience
B2B SaaS platform
Design systems
Product redesign
Educational products
hero-image
Simplifying student engagement with smart UX design

A B2B EdTech tool redesigned with clear, web-first UX to make campaign creation easier and boost student engagement.

Faster campaigns, fewer errors

A guided 4-step flow replaced the complex setup, helping teams launch with confidence.

Smarter decisions, stronger engagement

Dashboards gave teams instant insights to act quickly and connect better with students.

About
Purlos is an EdTech startup that helps higher ed institutions with student communication and engagement. Their product helps teams in admissions and curriculum departments create targeted campaigns using digital learning tools like WhatsApp and email.
Challenge
The system had valuable features, but the overall user experience held it back. Education teams found it difficult to navigate, complete tasks, or understand progress, especially when managing hundreds of students. The tool didn’t offer guidance, structure, or meaningful feedback, which made it hard to track real learning outcomes or reduce support needs.
Research & Discovery
Before jumping into design, we spent time learning how education teams actually use the product and where it was letting them down. Through stakeholder interviews, user feedback, and secondary research, we identified key behaviors and pain points that shaped our direction.
Process
Designing a great email marketing tool that focuses on the educational field meant more than just refreshing the interface. We needed to rethink how users move through the experience, reduce friction, and create engaging experiences that capture and maintain learners' interest, supporting better outcomes step by step.
Key solutions
We improved the most important parts of this digital product to help users work faster, stay engaged, and see better learning outcomes. Each change was guided by core UX design principles: clarity, consistency, and usefulness.
Results
Our redesign turned a cluttered, complex tool into a clear, accessible, and scalable digital product that truly improves education teams.
Lessons & Reflections
Designing simpler, more supportive learning experiences through clarity, collaboration, and user-centered thinking.
Product website
About

Purlos is an EdTech startup that helps higher ed institutions with student communication and engagement. Their product helps teams in admissions and curriculum departments create targeted campaigns using digital learning tools like WhatsApp and email.

Challenge

The system had valuable features, but the overall user experience held it back. Education teams found it difficult to navigate, complete tasks, or understand progress, especially when managing hundreds of students. The tool didn’t offer guidance, structure, or meaningful feedback, which made it hard to track real learning outcomes or reduce support needs.

Research & Discovery

Before jumping into design, we spent time learning how education teams actually use the product and where it was letting them down. Through stakeholder interviews, user feedback, and secondary research, we identified key behaviors and pain points that shaped our direction.

Process

Designing a great email marketing tool that focuses on the educational field meant more than just refreshing the interface. We needed to rethink how users move through the experience, reduce friction, and create engaging experiences that capture and maintain learners' interest, supporting better outcomes step by step.

Key solutions

We improved the most important parts of this digital product to help users work faster, stay engaged, and see better learning outcomes. Each change was guided by core UX design principles: clarity, consistency, and usefulness.

Results

Our redesign turned a cluttered, complex tool into a clear, accessible, and scalable digital product that truly improves education teams.

Lessons & Reflections

Designing simpler, more supportive learning experiences through clarity, collaboration, and user-centered thinking.

Product website
Case icon
Project context:
  • B2B EdTech SaaS platform for higher education teams, already live when we joined.
  • Users struggled with an overwhelming interface and lacked key features like performance tracking and progress visibility.
Case icon
The core challenge:
  • High reliance on manual support due to a complex, non-intuitive interface
  • Cluttered experience that made navigation difficult and slowed users down
  • Limited flexibility, reducing staff independence and learning effectiveness
Case icon
We stepped in to help with:
  • User research
  • UX strategy and flows
  • UI design and visual language
  • Prototyping and design system creation
  • Ongoing collaboration with developers and QA

What we discovered early

01

Overwhelming information

Users struggled with too much data at once, making it hard to focus on key actions and follow the campaign process.

02

Lack of feedback and guidance

There was no clear path from setup to results, and users couldn’t see what was working or get immediate feedback.

03

Supporting meaningful learning

Users wanted tools that go beyond sending messages: features that help track progress, meet learning goals, and create engaging experiences.

What we prioritized

01

Simplified campaign flows

We focused on creating a clear, step-by-step path from setup to results, reducing cognitive load and helping teams complete campaigns efficiently.

02

Actionable insights and analytics

Dashboards and visual cues were prioritized so users could track performance, make data-driven decisions, and improve student engagement.

03

User independence

Design choices aimed to reduce reliance on support, giving staff intuitive tools that encourage autonomy and make the overall learning experience better.

Key users we designed for

We focused on the roles that directly influence student engagement and campaign success. Understanding their workflows, goals, and pain points helped us create solutions that reduce complexity, improve efficiency, and support meaningful learning experiences.

Curriculum Managers
Curriculum Managers

Focused on increasing student participation in learning programs

Admissions Officers
Admissions Officers

Responsible for guiding prospective students and improving communication

01

UX strategy & Flows

We started by understanding the structure of the entire tool. The original campaign setup forced users to complete everything on one cluttered screen. It was easy to get lost or miss a step.

  • We replaced that with a guided 4-step flow that mirrors how users think and work. Each step, like adding data, creating content, scheduling messages, and reviewing performanc,e was separated and clearly labeled.
  • Navigation and interactions were designed to reduce cognitive load and encourage action. We used tooltips, system statuses, and color-coded tags to help users quickly understand where they were in the process and what to do next.
  • By simplifying the flow, we made it easier for users to stay focused and complete tasks confidently.

02

UI design & Visual language

Visually, we focused on clarity, contrast, and a sense of calm. We modernized the look using a clean layout, clear headings, and consistent use of icons and color.

  • To ensure accessibility, we followed WCAG guidelines closely, maintaining contrast ratios, labeling every icon, and using clear focus states for keyboard navigation. This was critical for educational products used by teams with different levels of tech experience.
  • We added helpful microinteractions, like status updates, hover previews, and success messages, to provide feedback and make the tool feel responsive. These small touches helped build trust and reinforced a sense of progress.

03

Design systems & Implementation support

Given the product’s integration with Salesforce, we built a flexible design system that aligned with their technical constraints. We created reusable components such as buttons, cards, modals, input fields, and layout blocks that worked within Salesforce limitations but still delivered a consistent, modern user experience.

  • We collaborated closely with developers from the beginning. Interactive prototypes in Figma, complete with notes and edge cases, helped ensure a smooth handoff. Daily standups allowed us to address technical questions early and adapt designs to real-world constraints without compromising on good UX.
  • This system also made it easier for the client’s internal team to create future features while maintaining consistency and usability.
01
Easier campaign creation for busy education teams
The problem:

Setting up a campaign felt complex and time-consuming, especially for non-technical users.

Our solution:

We turned it into a simple step-by-step flow with smart defaults and tips aligned with common tasks in the engagement tool. The new flow also allows users to create and manage WhatsApp and email campaigns more efficiently.

The benefit:

Users finished campaigns faster, with fewer mistakes and less stress.

fewer mistakes
and less stress
logo
02
Clearer analytics to improve student engagement
The problem:

The old dashboard was cluttered and hard to read. Users couldn’t track results or improve their approach.

Our solution:

We redesigned the analytics using clean visuals and filters that focus on what matters most, like open rates and student replies.

The benefit:

Teams saw a significant boost in user engagement and could now make better decisions in less time. Improved analytics also help teams understand how students learn and engage, leading to more effective educational outcomes.

better decisions
in less time
logo
03
Built-in guidance that reduces support needs
The problem:

Users kept asking for help in campaign creation. The tool didn’t offer much direction.

Our solution:

We added templates, tips, and smart suggestions to guide users as they worked based on real behaviors and needs.

The benefit:

Support tickets dropped, and users felt more confident using the product on their own.

reduced support tickets
by 25%
logo
Case icon
Business outcomes
  • Support requests noticeably decreased as users found what they needed without help
  • Engagement improved after simplifying key flows and surfacing useful insights
  • Onboarding became smoother, with less reliance on manual guidance
Case icon
User outcomes
  • University staff were able to navigate the platform more easily, access student information faster, and complete key tasks with fewer clicks.
  • Teams shared positive feedback about the cleaner interface and thoughtful interactions
  • The experience now reflects good UX with better alignment to how people actually work

More case studies

Purlos

Purlos

A B2B EdTech tool for higher ed teams to drive student engagement through campaigns, surveys, and AI-powered content. We simplified the UX, improved accessibility, and reduced support load with a new design system.

SaaS platform
Product Design
UX
Branding
View Case Study
SocioLocal

SocioLocal

Digital marketing platform for multi-location brands. We designed a simple, centralized system with intuitive user flows, accessible dashboards, and consistent UI, helping local teams manage content, ads, and engagement across multiple digital platforms.

Mobile app
Product Design
UX
Branding
View Case Study

Got an idea? Let’s talk!

Sviatoslav Nytka
Sviatoslav Nytka
Design Lead
linkedin

Sviat has a medical degree and has studied accessibility and rehabilitation science. He has worked on 20+ projects, focusing on improving UX design and accessibility. Sviatoslav is a lecturer at top Ukrainian universities, collaborates with governmental organizations, and hosts the UX time podcast.

We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. Check our privacy policy to learn more about how we process your personal data.